Its been three days since i launched this blog and it has not taken off!. I cant even seem to find it myself unless i log in. How are others going to find out that i have written something?
Never mind, let me put my product management skills to work. Having worked as a product manager for some big telecom firms should come in handy someday. Well i should be able to beat a path to my blog so that others can find the way to it easily. After i beat the path i need to remind myself to put up a signboard to advertise where this path leads. Well so much for paths and signboards, working for someone else is often easier than working for yourself.
Now, where do i begin. Let me first list out my problem areas
1. No content to begin with
2. No good names that i can think of for my blog. Wait! should i put this first
3. Lack of knowledge of basic internet marketing techniques.
Well i guess that just about sums it. How to tackle the first problem? Write some myself. Now i was a natural at writing when it came to sending sardonic emails to my colleagues. My writing ability seems to have evaporated, just went out of the window like that. Even if i manage to write what should i write? I cant think of a topic that will interest anyone except me.
OK, now i am beginning to get ideas. To start with let me look at what other blogs are doing. Well to apply telecom PM terminology let me do a little bit of competition tracking.
But hey i hit a road block again. I don’t even know what other blogs exist. Which ones are the best? Now due to a lack of a more brilliant idea, i go and snoop around in wikipedia for the term blog. Here, i don’t expect to find anything but i guess i can waste a little bit of my time which i seem to have aplenty. Wait, they have a few interesting things lined up. I never knew that there was an award for blogs and not just one but 2 reputed awards. Oh this makes things a lot easier, at least theoretically. If i find a way to win at least one of these awards then the world will beat a path to my blog. Soo easy! yet so difficult and distant a dream as all the ones that i am currently having. Maybe i can drop all this and try my hand at lottery. For all i know i might hit the jackpot. Well my brain often gets these Don Quixotic ideas.
So getting an award is a distant dream. What else can i do? Maybe i can look at some of the blogs that have got awards and try to copy them. Well as someone rightly said if you cant beat them, follow them. Well here are a few from which i could probably get inspired. Hyperbole and a half- I wonder if he got the idea from two and a half men. Oh there is another one Tokyoholic and My Marrakesh. I decide to look at Tokyoholic first, since it has a slight resemblance to alcoholic. Ahh! pictures and that too beautiful ones and all of them look original. Well that’s something i cant do. Though i have a DSLR i am yet to learn how to even hold it properly let alone click to create popular works of art. Very little writing… OK so this competition is in a different niche segment from what i am looking at ( or rather what i am capable of doing, sigh!). Now maybe i will have better luck with My Marrakesh and meet something that i can probably look at following. And here i go! oh wait pictures again. No this is not possible some of the best sites hae pictures and that too beautiful and original ones. Now is blogging not for the unskilled like me? Oh maybe i should take out my SLR and hope for some miracle to transform me into an ace photographer and even if it did where will go for such beautiful locales. With a heavy heart i click on another celebrated blog to confirm my worst fears about the way blogs have gone, the photography way. All right! All right! i seem to have come across at least one nerd who doesn’t know to click away but he definitely knows to draw. So the stupid hypothesis that i had formed in my head that you need to be a good photographer to become a blogger is not true. Hmmm… Thank god for that.
Now i decide its best to follow my own intuitions and settle for something that i can do rather than going after the big fish. I decide to follow a simple plan write whatever i can and later on if i find some posts are not up to the mark (by the way even i have standards) i can always press delete. Plan seems simple but it is time consuming. Now i will need time to set up my content. Several months of working for myself without any incentive sigh! And i need to have a goal. 400 blogs in 4 moths before i begin to lead the world to my blogistan.
To tackle my second problem, “No good name for my blog”. Well, i should have put that first. Never mind someday when i can think of a better name i will copy all my content to my new blog or can i change the name of my blog anytime? I am too lazy to find that out now but at least i have a plan.
Thirdly “no knowledge of internet marketing techniques”. There is no short cut to this, surely. I will have to do a painstaking research or talk to my cousin who has already done his little research and launched a site which if i remember correctly had no traffic the last time i visited it. Time to dive into the virtual world and pick up those pearls of knowledge lying deep down.